Mirum Shopper

In early 2017, I spent three months working with Mirum Shopper (formerly Lunchbox Marketing) freelancing at their office in River North. Mirum, latin for "amazing," created digital campaigns for all Unilever brands worldwide, most of which were featured on pages such as Target, Walmart, CVS, and a wide array of supermarket franchises. Much of what I made consisted of web banners, eblasts, and blog layouts, often bridging a tricky gap in a partnership between brands.

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This was a new business pitch to Paris Presents Incorporated that included three options of retail design ideas, all aimed at driving Real Techniques beauty sponge sales by pairing with EcoTools brushes they may already be familiar with. It was envisioned for an endcap at stores like Target and Walgreens.

The Paris Presents team chose the option on the right: a more simple, down-to-earth look and feel that spoke authentically to both brands and highlighted the strengths of each beauty provider.

HEB Stores, in partnership with new Baby Dove, tasked Mirum to create a series banner ads for placement across the web. Working with strict brand guidelines and a heavy stack of key visual files, we versioned heroes, siderails, and leaderboards to invite new parents to discover what gentle skin products have to offer their child. With such established brands, acquiring approval requires patience in the midst of legal, disclaimer, and creative minutia—even when the deliverables are small in size.