The Aspen Group
Freelance Digital Designer
December 2024–Present
Worked closely with creative leadership to develop and pitch omni-channel campaigns driving patient traffic to health offices. Orchestrated CRM, social, and site design to accommodate evolving brand and industry standard. Maintained agency pace and structure in traditional corporate atmosphere.
The neverending question: how can we engage our patients before the toothache becomes emergent?
Dyson
Digital Designer
November 2021–July 2024
Led all CRM initiatives and pioneered Livestream shopper experience for Dyson North Americas. Partnered with affiliate retailers on custom campaigns outfitted for web, social, app, interactive, and video platforms. Edited and managed Dyson.com across all categories.
The best part: representing technology that enhances people’s lifestyles. In a chic way.
Walgreens
Graphic Designer
June 2017–October 2021
Concepted, storyboarded, pitched, and directed shoots for omni-channel retail, seasonal, health and pharma campaigns. Spearheaded mass personalization and drove conversions for email and social media. Ushered in a modernized brand identity. Facelifted Walgreens.com and mobile app.
Proudest moment: saving lives in unparalleled historical times.
Mirum Shopper
Freelance Art Director
Spring 2017
Operated efficiently in the true spirit of cold-plunge agency adventures. Mastered the creative diversity of the Unilever CPG portfolio, from food, to health, to personal care. Designed 360 user experiences on native sites and mobile apps.
Lesson learned: never pitch an unsavory option. Stakeholders always choose it.
FCB Global
Freelance Art Director
Winter 2017
Collaborated directly with creative directors and marketing partners on a new initiative supporting the launch of Comcast XFinity TV stores nationwide. Offered, and gained, client approval of new creative direction, finding success in herding customers to brick-and-mortar stores.
Takeaway: your copywriter is your counterpart, not your asset.
Hindman Auctions
Graphic Designer
May 2015-January 2017
Performed as jack-of-all-trades designer immersed directly within the luxury commerce and fine art community. Crafted brand guidelines to reflect the refined customer profile. Produced sleek, hundred-page catalogs weekly. Managed site updates, national building displays, direct mail, and email comms. Even proctored auctions.
Pro tip: always wear gloves when transporting a Calder.
Chicago Sun-Times
Junior Designer
October 2014-May 2015
Overhauled CST’s classic Chicago brand to effectively reach a new generation of news media consumers. Navigated the chaos of hybrid digital and print media in a rapidly changing socioeconomic landscape. Pitch decks, printing presses, news racks, sprinting through hallways!
Weirdest out-of-home deliverable: decals for leave-a-penny dishes.
Tribal Knowledge
Freelance Designer
May-October 2014
Began as production designer for a boutique retail catalog production house. Assisted in, and directed photoshoots, both in-studio and offsite. Completed layouts of massive print shopping books from start to finish.
Most dreaded word: “repagination.”
education
Columbia College
BFA Graphic Design
December 2013
The most thrilling, bright, chaotic, collaborative, challenging, bewildering experience for a person who was a brand new adult and city-dweller. I’m a proud alumnus! Sometimes they invite me back to speak with Portfolio students. A total joy.
skills
Figma
Adobe Creative Suite
CRM/email design
Consumer data and analytics
Photography and retouching
Graphics for web and mobile
Concepting and campaign mapping
Prototyping and user experience
Copywriting and wordsmithing
Fundamentals of typography
Editorial and storyboarding
Swag and apparel design
Social media marketing
Advanced color theory
Basic HTML and CSS
CMS customization
Vendor negotiation
Publication design
Animation
Branding
industries
Tech
CPG
Non-profit
Ecommerce
Entertainment
Beauty and personal care
Fine art and luxury retail
Healthcare/pharmacy
Magazine and editorial
Shopper marketing
Print media
Real estate
Wedding
Startup
