October 2014–May 2015
Chicago, IL
Working for a small team within the marketing department of CST, I quickly learned to become a jack of all trades. Sometimes challenging, often thrilling, my digital skills were strengthened while the publication modernized to meet the needs of the changing demographic.
What makes Sun-Times reporting so great? Hard work. Journalistic integrity. Unapologetic grit.
The goal of this campaign, Brass Knuckle Journalism, was to remind Chicagoans of how the blue-collar newspaper was always the pinnacle of true Chicago news. Black, white and a pop of yellow served as a classic and bold reminder of what has perennially made the company a Chicago a stalwart.
Brass Knuckle Journalism resulted in largest CST print subscription rate in a decade and 65% increase in YoY digital sales.
One of the great honors of my career was applying the new Sun-Times brand identity to newspaper boxes throughout the city. I worked closely with local vendors to arrange the nameplate, decals, and front insert panel to feature the eye-catching and punchy new imagery.
But this was just the beginning. Pens! Lanyards! Windows and walls!
Catch me underground!
