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Winter 2017
Chicago, IL
Comcast XFinity was branching out into the brick & mortar world, and it was our task at FCB Global to produce a sleek coffee table booklet that advanced the brand past their current household familiarity.
In true agency style, we presented three vastly different concepts. Comcast chose this direction: elevated, minimalist, refined. The final book was displayed in XFinity TV stores across the nation.
The three main features of XFinity Home devices were the voice-controlled remote control, simultaneous-recording DVR, and access to all recorded shows from any device, anywhere.
With emphasis on chic, design-forward, minimalist material, our team worked closely with brand experts and copywriters to deliver a booklet that spoke to young people interested in building a dynamic entertainment system in their homes.